2024 Laureates

On behalf of the Canadian Automobile Dealers Association and iA Dealer Services, we are pleased to present to you the 2024 CADA Laureates, as selected by the Ivey Business School, Western University:

For extraordinary service to the community and the industry

Peter Heppner
Preston Chevrolet Buick GMC Cadillac Ltd.
Langley, BC
Business Innovation
For initiatives that significantly enhance performance or broaden the scope of business for new car and truck dealers

Alexandre Saillant
Groupe Saillant
Qu├ębec, QC
Retail Operations
For outstanding achievement within an individual dealership

Dean Cooley
Dean Cooley GM
Dauphin, MB
Recognizing just three individuals each year from more than 3,200 new car and truck dealers, the Laureate is the most exclusive industry award a dealer can receive over the course of his or her career. Please join us in applauding the accomplishments of Mr. Heppner, Mr. Saillant, and Mr. Cooley.

Thank you to all the program delegates, nominees, and nominators for your participation in the Laureate program. The calibre of nominees in 2024 was truly outstanding.

You'll hear from us again in the fall when we issue our call for nominations for the 2025 Laureate awards.

We look forward to more great accomplishments and nominations in the future!


Jonathan Hickman
Canadian Automobile Dealers Association

Gwen Gareau
Senior Vice-President
iA Dealer Services

Alnoor Jiwani
Senior Vice-President
iA Dealer Services